Product detail

New Fashion and Design Technologies

New Fashion and Design Technologies

Author: Jose Antonio Guerrero
$60.00(NZD)  inc GST

This is a highly comprehensive guide to using new technologies in fashion from the original design via production through to the marketing of finished wares. The content and presentation have been carefully monitored in order not to be too ephemeral, i.e. so that the information doesn't become obsolete too quickly. Highly illustrated and completely international in nature, this is an excellent handbook for anyone working in the fashion field.

Author description

Jose Antonio Guerrero studied fine art and digital imaging at Bournemouth and Poole College of Art and Design. Currently he is an image and media consultant for various media and fashion companies such as Levi's and Women's Secret. He also teaches marketing and communication studies at the Istituto Europeo di Design in the Bau School and the IDEP - both schools are in Barcelona.

Table of contents

Introduction Design Production Marketing and Communication Fashion and Innovation: a shared future Directory Links

Stock Information

General Fields

  • : 9781408123812
  • : Black
  • : Black
  • : February 2010
  • : 250mm X 250mm
  • : United Kingdom
  • : books

Special Fields

  • : Paperback
  • : 746.92
  • : 192
  • : 200+, full colour throughout
  • : Jose Antonio Guerrero